The Mission Hills Star Trophy which is held from Oct 27 to31 is processing like a raging fire. This is another major undertaking of MissionHills: It gathered the stars of movie, sports and golf from worldwide; It isthe largest-scale star-tournament in golf field; It is with the highestpersonal prize in Asia Pacific area.

Mission Hills Creates ‘StarSalad’

This event attracted more than 100 stars and amateur golfersfrom different fields which is worthy of the name of ‘Crossover Golf Banquet’.The super film stars like Catherine Zeta-Jones, Christian Slater, Hugh Grantand Matthew McConaunghey, the famous Chinese director Feng Xiaogang and actorChen Daoming, HKese stars like Yam Tat Wah, Aaron Kwok, Eric Tsang, the golflegend Greg Norman who occupied the top for a successive 331 weeks, otherfamous golfers like Nick Faldo, Colin Montgomerie, etc, the Olympic 8-goldswimmer Michael Phelps, the Chinese gymnastics champions Li Ning, LiXiaoshuang, the badminton champion Ye Zhaoying, the female golf heroines LorenaOchoa, Annika Sorenstam, Se Ri Pak, Zeng Ya’ni and the Cantonese player FengShanshan. Each of those big names is explosive enough, not to mention gettingthem all together. As a media said, Mission Hills mixed a extremely costly‘Star Salad’ and it is served by golf.

In the charity ball on Oct 29, Maggie Cheung, Aaron Kwok,Miriam Yeung, Charlie Yeung, Gigi Leung and some other stars attended the RedCarpet and highlighted this star gathering.

The overflowing media iscomparable to the Olympic

I was shocked when arrived in the media center with a groupof Beijingmedia. It is reported that there are record-breaking 600 people from bothdomestic and oversea media. After the first press conference, the seniorreporter Yang Ming from Xinhua News Agency who has been to 6 Olympic Games andcountless tournaments told us that such a hot scene can be only seen at theOlympic and black whistle of soccer. Chen Zhao, the supervisor of the overseaedition of International and Sports of People’s Daily who has the similarexperience expressed his surprise as well, he did not expect a golf tournamentwould attract so much attention from the media industry. Many knowledgeablegolf professional media are agreed that it is the hottest media center andpress conference they have ever seen.

Not all media are golf or sports media, some areentertainment and tourism. Probably not even the Mission Hills founder DavidChu expected this sensational effect when he brought out the idea of gatheringthe stars of film and television, sports and golf together. On Oct 30, I foundthat there were already thousands of auto-mobiles crammed from far away fromthe car park when I was in the shuttle bus from the hotel to the media center.This traffic jam is rarely seen in Hainanwhere only has around 1 million population.

Golf helps Hainan International Tourism Island

When creating Hainan as the ‘InternationalTourism Island’became a national strategy, a whole Hainan waslike re-born, yacht and golf naturally became the signature of this island. AndHaikou whereits tourism industry is far more backward than Sanya is aim at ‘The GolfCapital of China, The Golf Destination of The World’. As the only one golfcourse which was built on volcanic group and the heritage descendent of theworld’s largest golf course, Mission Hills Resort Haikou is beyond question thepearl of golf world.

The gathering of stars and 600 media inevitably adorn Haikou city as well as illustrate the charm of Haikou. It proves thatthe development of golf industry can promote the strategy of ‘International TourismIsland’ and boost the tourism in Haikou.