2005体育电视国际论坛小组讨论嘉宾：Petersen

Tor Petersen 查看全部体育图片 循环图片

　　Tor Petersen - Managing Director, Zou Marketing

　　Entrepreneur, China expert and experienced marketing professional, Tor has spent the last 14 years building global brand marketing and sports marketing expertise in Asia, Great Britain, and the United States. Tor has worked with blue chip brands including NIKE, The Coca-Cola Company and Credit Suisse in addition to consulting for entrepreneurial ventures in the wine industry, the digital music industry and the financial services industry.

　　Fluent in Mandarin Chinese, with over 10 years of working experience in Asia, Tor became a pioneer for NIKE's business in China in the early to mid 1990s by leading a new sports marketing and development group for NIKE. The group's aim was to leverage sports property rights through event marketing, product marketing, advertising and communications to build the NIKE brand in China.

　　An accomplished speaker, Tor is a frequent speaker on topics related to the use of sports as a branding tool in China, and the development of the Chinese sports industry.

　　Recent speaker engagements include:

　　China Sporting Goods Show

　　China Media Summit

　　Clio Award's Brandworld China Show

　　The Chinese Basketball Association's (CBA) annual professional league planning meeting

　　2004 Amcham Shanghai Marketing Conference

　　2nd Annual CBA International Basketball Forum

　　Beijing University Forum on the Commercial Development of Sports

　　S.I. Sports Roundtable (Fortune CEO Global Forum)

　　Speech topics include:

　　Delivering R.O.I. for Olympic partners

　　How to make the CBA more attractive to fans

　　Increasing Revenue for Chinese professional sports

　　The use of sports as a tool to achieve marketing objectives

　　The emergence of Chinese sports heroes as brand marketing tools