2005体育电视国际论坛小组讨论嘉宾：Laver

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　　Anthony Laver 先生

　　奥运会市场部经理

　　在过去20年中，Anthony Laver先生在全球体育和娱乐市场营销方面享有很高的声誉，他曾在许多著名活动中负责各类赞助项目，如1988年世界博览会、1988年美国杯游艇比赛、澳大利亚建国二百周年纪念、华纳电影城(主题公园)揭幕、1996年世界杯(足球)、2000年悉尼奥运会和2004年世界杯橄榄球大赛等等。

　　Laver 先生出生于澳大利亚，就读于新南威尔士大学(获商学学士，主修市场营销和消费者心理学)，Laver 先生专攻知识产权管理、特许经营、客户关系管理、客户销售激励计划和新业务开发等方面的研究。

　　在其职业生涯中，Laver 先生先后在多个跨国公司担任总经理、市场部经理和副总经理等职，曾在英国、美国、香港、荷兰、澳大利亚和新西兰生活和工作过。

　　2004年12月，Laver先生被任命为德国大众汽车集团中国公司(VGC) 奥运会市场营销经理，负责公司赞助2008年

　　在加入中国大众汽车集团之前，Laver先生曾任Westfield集团公司总经理，该公司在1996年至2004年间是全球最大的购物商场(mall)集团，他曾负责该公司对2000年悉尼奥运会的赞助，并随后在美国、英国、澳大利亚和新西兰先后推出了“购物商物媒体和品牌联盟” (Mall Media and Brand Alliance)新业务。

　　1990年，Laver先生加入了华纳兄弟消费品亚太总部 ，1993年成为最年轻的地区负责人，管辖东南亚地区10个国家和地区，包括日本、中国和韩国。

　　Mr. Anthony Laver

　　Volkswagen Group China

　　Over the past 20 years, Mr. Anthony Laver has established a reputation as an expert in global Sports and Entertainment Marketing. His experience includes managing sponsorship projects for many prestigious events such as World Expo ’88, America’s Cup Yacht Race 1988, Australian Bicentennial, launch of Warner Bros. Movie World (theme park), World Cup ’96 (football), Sydney 2000 Olympic Games and 2004 Rugby World Cup.

　　Born in Australia and educated at the University of New South Wales, (Bachelor of Commerce, majoring in Marketing and Consumer Psychology), Mr. Laver specialized in intellectual property rights management, licensing, CRM, consumer sales incentive programs and new business development.

　　Over the course of his career he has held several senior positions as General Manager, Director of Marketing and Vice President for multinational companies and has lived in the UK, USA, Hong Kong, Holland, Australia and New Zealand.

　　In December 2004, Mr. Laver was appointed as the Director, Olympic Marketing at Volkswagen Group China (VGC) to head their sponsorship of the Beijing 2008 Olympic Games, on behalf of the Joint Ventures (FAW-VW and Shanghai VW), the imported car business, plus VW and Audi Brands.

　　Prior to joining VGC, , Mr. Laver was General Manager at Westfield Group Ltd, the world’s largest branded shopping mall group from 1996 to 2004. He headed their Sydney 2000 Olympic Games sponsorship and then subsequentially created a ‘Mall Media and Brand Alliance’ new business unit in their US, UK, Australian and New Zealand operations.

　　In 1990, Mr. Laver joined Warner Bros. Consumer Products Asia-Pacific and by 1993, became the youngest ever Director of Marketing to head a whole region, with responsibility for 10 territories in the south-east Asian region including Japan, China and South Korea.