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Tor Petersen
Entrepreneur
钟平滔
总裁
China expert and experienced marketing professional, Tor has spent the last 14 years building global brand marketing and sports marketing expertise in Asia, Great Britain, and the United States. Tor has worked with blue chip brands including NIKE, The Coca-Cola Company and Credit Suisse in addition to consulting for entrepreneurial ventures in the wine industry, the digital music industry and the financial services industry.
钟平滔在过去的14年里拥有在亚洲，英国和美国全球品牌和体育市场品牌经验。他曾在许多国际品牌大公司任职，其中包括耐克，可口可乐，苏黎士信贷。除此之外他还做过对葡萄酒行业，数码音乐，金融行业的咨询。
Fluent in Mandarin Chinese, with over 10 years of working experience in Asia, Tor became a pioneer for NIKE’s business in China in the early to mid 1990s by leading a new sports marketing and development group for NIKE. The group’s aim was to leverage sports property rights through event marketing, product marketing, advertising and communications to build the NIKE brand in China.
10年以上的亚洲丰富工作经验，流利的汉语。钟平滔是90年代早期耐克在中国市场的领军人物。他领导了耐克最早的体育市场和开发部，这个部门是通过利用体育资产与推广活动进行产品推广和广告与媒介宣传，以帮助耐克在中国建立品牌。
An accomplished speaker, Tor is a frequent speaker on topics related to the use of sports as a branding tool in China, and the development of the Chinese sports industry. Recent speaker engagements include: China Sporting Goods Show (September 2002), China Media Summit (July 2003), Clio Award's Brandworld China Show (September 2003) and the Chinese Basketball Association’s (CBA) annual professional league planning meeting (October 2003). Speech topics include Ten Rules for Becoming a Marketing Driven Organization in China, The Emergence of Chinese Sports Heroes as Brand Marketing Tools, and Increasing Revenue for Chinese Professional Sports.
作为一名颇有成就的演讲者，钟平滔所涉及频繁的演讲论题都是关于如何运用体育在中国推广品牌，以及中国体育产业的发展和开拓。最近出席议会的包括：中国体育产品博览会(2002年9月)、中国媒体峰会(2003年7月)、Clio奖品牌领域的中国颁奖会议(2003年9月)、CBA 篮球高峰论坛会议。演讲的论题包括“在中国如何成为以市场化为导向的机构之十项标准”、以运用市场手段所缔造的中国体育品牌的成功之路以及中国专业体育扩大赢利的构想。
