拉尔夫-格林简历
1997年9月至今，耐克公司全球篮球市场总监
领导NIKE公司的全球篮球体育营销。影响和掌控了耐克公司的10亿美元的全球性篮球营销预算案。拟定了针对耐克3-5年篮球战略扩展计划，目标人群，整合市场营销手段。促成公司与球队，球员和联盟的谈判合作，如NBA，法国篮协，文斯.卡特尔和FC巴赛罗那。推动了篮球赛事的举办，如FCB和NIKE全明星赛以及NBA日本行一系列比赛的发起。在这些赛事之后，创造了国别战略并监督了实施情况。管理着11个国家的25个篮球营销经理及其工作人员。
1996年6月--1997年9月美国耐克公司运动市场总监
指导耐克公司努力与顶级球员、球队和赛事签约，使他们成为耐克公司美国地区市场营销的一部分。指导9个运动品牌的经理工作。主导了一些关键性谈判，如耐克公司与达拉斯队、俄亥俄州立大学、泰格.伍兹的协议。分类进行运作，并发展美国体育营销投资战略。在重要无形资产上完善市场营销手段。管理美国耐克公司的基础费用中心包括赞助，具体操作和促销投资手段。管理着9个部门121名雇员。
1995年6月--1996年6月美国耐克公司业务主任
为耐克公司美国运动营销制定商业计划。参与重要谈判，计划和组织部门资源。
1994年8月--1995年6月休斯顿BARAKAA投资公司常务副总经理
管理休斯顿队的HAKEEN OLAJUWON(奥拉朱旺)。指导和监督HAKEEM的赞助款的运作(平均每年500万美元)。指导在美、加、东南亚和非洲的生产，贸易、房地产等的投资情况。1993年5月--1994年8月国际联合体育公司(现称SFX运动公司)市场营销副主席
1993年为发起人之一。把所有K，EDWARD的活动并入ISI团体。面向著名客户服务，如SPRINT，GATORADE，MONTOMERY，WARD，FRITOLAY和COKE。ISI运动员包括STEVE YOUNG，JOHN STARKS，和SHANNON MILLER。在新泽西和洛杉矶成立了6人的销售公司。
1991年4月--1994年8月，KEDWARD体育集团有限公司的主席
创建了体育销售、授权和运动员管理的部门。与国家足球联盟，GATORADE，MONTGOMERY WARD，ZENETH计算机公司等开展合作。运动员客户包括MERTON HANKS(旧金山49人队)，NICK BELL(洛杉矶骑士队)，ANTHONY SMITH (洛杉矶骑士队)，还有NFL的DEACON JONES，GALE SAYERS，DICK BUTKUS，KELLEN WINSLOW。成立洛杉矶和圣地亚哥办公室，雇员7人，1993年公司的收入达到200万美元。
1987年10月--1991年4月国家足球联盟资产公司市场营销主任，纽约
管理NFL公司的赞助事宜。客户包括CAMPBELL'S SOUP，BEATRICE，GOODYEAR，COKE，BLACK&DECKER，五个雇员。销售额超过2500万美元。在1989年在东京，第一次将美国NFL品牌推进日本市场。
1983年9月--1987年10月，纽约OGILVY&MATHER广告公司客户监督
客户管理工作。客户包括AT&T信息系统，GENERAL FOODS，CAMPBELL'S SOUPTFFU。教育程度：
1983年--1985年，哥伦比亚大学市场营销MBA纽约
1979-1983年斯坦福大学新闻/传播学士，经济学士
感兴趣的事：
参加NFLPA，NBAPA。Smithsonian爵士团体成员，爵士音乐及迪士高。非常努力去讲并且懂一点西班牙语。酷爱钓鱼。
RALPH E. GREENE, JR.
EXPERIENCE
NIKE, Inc. Beaverton, OR Global Sports Marketing Director, Basketball
September, 1997 - Present Led Led NIKE's basketball sports marketing worldwide. Influenced and controlled global budget allocated to support NIKE's billion basketball business. Wrote 3-5 year Strategic Plans specifying NIKE Basketball spending strategy, target audience and Integrated Marketing approach. Drove negotiations with teams, players and leagues such as the NBA, The French Basketball Federation, Vince Carter, and FC Barcelona. Led in the development and execution of Basketball events such as FCB v NIKE All-Stars and sponsorship packages like the NBA Japan Games. Created country specific strategies behind these events and supervised execution. Managed US Basketball staff of 25 plus basketball managers in 11 countries.
Director of Sports Marketing, USA June, 1996 - September, 1997
Directed NIKE's effort to sign top athletes, teams, and events to be part of the US marketing mix. Supervised managers in 9 sports categories. Managed key negotiations such as NIKE endorsement agreements with The Dallas Cowboys, Ohio State University, and Tiger Woods. Developed category vision and US Sports Marketing investment strategy. Lead integrated marketing effort around key properties. Managed US based cost centers including endorsements, operations, and promo inventory. Staff of 121 with 9 direct reports.
Business Affairs Director, USA June, 1995 - June, 1996
Led business planning for NIKE's US Sports Marketing. Managed key negotiations. Planned and allocated department resources.
Barakaat Holdings, Ltd.
Houston, TX
Executive Vice President
August, 1994 - June, 1995
Managed Hakeem Olajuwon of the Houston Rockets. Created and supervised an investment operation leveraging cash from Hakeem's endorsements ( million annually). Sourced and consummated deals in manufacturing, Franchise management, trade, and real estate in the US, Canada, Southeast Asia, and Africa.
Integrated Sports International (Now, SFX Sports)
East Rutherford, NJ
Vice President, Marketing
May, 1993 - August, 1994
Part of the start-up team in 1993. Merged all K. Edward Sports activitiessintosISI portfolio. Corporate clients included Sprint, Gatorade, Montgomery Ward, Frito-Lay, and Coke. ISI Athletes included Steve Young, John Starks, and Shannon Miller. Directed a sales staff of six in offices in New Jersey and Los Angeles.
K. Edward Sports Group, Inc.
Los Angeles, CA
President
April, 1991 - May, 1993
Officer of a start-up in sports marketing, licensing, and athlete management. Corporate clients included The National Football League, Gatorade, Montgomery Ward, Zenith Computers. Athlete clients included Merton Hanks (San Francisco 49ers), Nick Bell (Los Angeles Raiders), Anthony Smith (Los Angeles Raiders), and NFL Hall of Famers Deacon Jones, Gale Sayers, Dick Butkus, and Kellen Winslow. Offices in Los Angeles and San Diego. Staff of seven. Corporate revenue in 1993 = million.
National Football League Properties
New York, NY
Marketing Director
October, 1987 - April, 1991
Managed NFL corporate sponsorships. Clients included Campbell's Soup, Beatrice, Goodyear, Coke, Black & Decker, and General Foods. Staff of five. Sales of over million. NFL in JAPAN - Lead NFL's initial effortsintosJapan with the first American Bowl in Tokyo in 1989.
Ogilvy & Mather Advertising
New York, NY
Account Supervisor
September, 1983 - October, 1987
Advertising account management. Clients included AT&T Information Systems, General Foods, Campbell's Soup.
EDUCATION
1983 - 1985Columbia UniversityNew York, NY
-MBA, Marketing
1979 - 1983Stanford UniversityStanford, CA
-BA, Broadcast Journalism/Communication
-BA, Economics
INTERESTS
Registered Agent, NFLPA, NBAPA. Member, Smithsonian Jazz Foundation. Jazz Disc-Jockey (WKCR, KZSU, KJAZ). Try really hard to speak and understand Spanish. Avid saltwater fisherman.
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